Managing your practice’s business listings is one of the most effective ways to gain better visibility with your target audience (patients, caregivers, and loved ones of potential patients). Maintaining consistent and accurate online listings across all platforms and websites will ensure the growth of your online presence, improve search results for your practice, and attract potential patients.
Tips for managing your practice’s business listing.
- Claim your business listing on all platforms.
- Verify your ownership.
- Always update your information.
- Add high-quality photos and videos.
- Responds to all customer reviews.
- Monitor your listings regularly.
- Use analytics to understand your patients.
What is business listing management?
Listing management is how your practice ensures information accuracy across digital platforms like search engines, review sites (e.g., Yelp, Google), social media, and directories. The goal is to offer potential patients precise and relevant details about your practice.
- Name
- Address
- Phone Number
- Hours of operation
- Services and care provided
- Videos, photos, blogs, educational materials, and other media
Maintaining business listings is more than just static information, rather it involves actively monitoring, updating, and responding to changes or reviews related to your practice. An example would be when you offer a new patient service.
Steps to manage your practice’s business listing.
Effective local business listing management is essential to online visibility, establishing customer trust, and attracting new patients. You should approach your business listing management as an ongoing process of optimizing and updating information to make sure your local search engine optimization strategy is effective. Below are the key steps to an effective business listing management plan:
Step 1: Audit your existing listings – Find all the places online where your practice can be found by searching your practice name and keywords across search engines, directories, and review sites. Look for duplicate listing and outdated information that can be consolidated, updated, or eliminated. Create a spreadsheet to make future tracking and expansion easier to maintain.
Step 2: Claim and optimize listing profiles – Look for listings that you do not control yet and go through the process of claiming/creating a profile. For Google, you will need to verify your Google Business Profile. Optimize it by adding photos, descriptions of our practice, services offered, and relevant information potential patients want to know. Follow the same process for Maps, Bing, Facebook and any important directories. Consistent, accurate profiles will establish a solid online presence and elevate conversions.
Step 3: Expand your listing footprint – After establishing your core listing, expand to relevant directories for your location and niche medical practice. The broader the local listings footprint, the better your practice will succeed.
Step 4: Enable real time updates – Link your webpage to all your practice’s business profiles to maintain updates in real time across all platforms, enabling potential patients to see your services and information updated in real time.
Step 5: Monitor review response – Protect your reputation. Regularly checking review sites and providing timely responses to customer feedback will cultivate a positive experience for patients and encourage patients to leave more reviews. Politely addressing constructive criticism improves perception and allows you to share your side of the story. Monitoring your reviews allows you to report any false or defamatory reviews for moderation.
In today’s digital landscape, maintaining an accurate and engaging business listing is crucial for attracting new patients and building a strong online reputation. Schedule an audit of your practice’s business listings now and receive a complimentary consultation to review the results. Our team of experts is prepared to elevate your online presence to the next level.