In today’s competitive healthcare landscape, nephrology practices need to do everything they can to attract and retain top talent. One of the most important factors in this effort is positioning the practice’s culture in a way that appeals to potential employees.
What is culture?
Culture is the shared values, beliefs, and behaviors of a group of people. It is what makes a practice unique and special. A strong culture can be a powerful draw for candidates, as it can offer a sense of community, purpose, and support. It can also help to differentiate a practice from its competitors.
Why is culture important in recruitment marketing?
Candidates are increasingly looking for more than just a job when they are looking for a new opportunity. According to Glassdoor.com, “77% of workers consider a company’s culture before applying.” They want to find a place where they can feel like they belong and where they can make a difference. By positioning their culture in their recruitment marketing, nephrology practices can show potential candidates that they are a great place to work and that they share their values.
How to position culture in recruitment marketing
There are a few things that nephrology practices can do to position their culture in their recruitment marketing:
- Highlight your unique culture. Ensure that the messaging and design of your career page align with your company’s overall branding and values. What makes your practice’s culture special? What are the values that your practice considers important? What are the things that make your practice a great place to work at?
- Get your employees involved. Let your employees tell their own stories about why they love working at your practice. This is one of the most effective ways to show potential candidates what your culture is really like. Include testimonials discussing their experiences with benefits, professional growth, community involvement, and onboarding. Share personal stories that illustrate how your company’s initiatives have positively impacted employees’ careers and lives. Feature testimonials from current employees. This is a great way to let potential candidates hear directly from people who are already working at your practice and see why they love it.
- Use visuals. Photos and videos can be a great way to bring your culture to life. They can show candidates what it’s like to work at your practice and give them a sense of the people they would be working with. Example: Share a photo from the practice Company 50th Anniversary celebration.
- Make it easy to find information about your culture. Your website and career page should be a central hub for information about your practice and culture. Highlight the practice’s mission and values. What is the practice’s purpose? What are the values that guide its work? This information can help potential candidates to see if they share the practice’s values. Clearly list and describe the comprehensive benefits your company offers, such as health insurance, retirement plans, paid time off, and any unique perks.
- Have clear call-to-actions to apply. Encourage potential candidates to take the next step by applying for positions. Make sure your application process is user-friendly and straightforward.
Here are some additional tips to help promote their culture on their career pages:
- Present your company as not just a place to work, but a place where employees can thrive, make a difference, and grow both personally and professionally. This can greatly attract candidates who align with your company’s values and aspirations.
- Share stories about the practice’s culture. This could include things like team-building events, volunteer opportunities, or other ways that the practice supports its employees.
- Highlight affinity groups or employee resource groups that provide a sense of belonging for underrepresented communities. Explain how these groups contribute to an inclusive workplace culture.
- Showcase your company’s commitment to community engagement and social responsibility. Include information about volunteer opportunities, charity partnerships, and events that your employees participate in.
- Share stories or case studies about how your company’s initiatives have positively impacted local communities.
- Mention any partnerships or collaborations with national organizations related to your industry or social causes. This can demonstrate your company’s broader impact and industry influence.
- Highlight participation in conferences, trade shows, or events organized by these national organizations.
Gain a competitive advantage with healthcare recruitment
By taking the time to position their culture in their recruitment marketing, nephrology practices can give themselves a competitive edge to cultivate and acquire the talent your practice needs.
By highlighting their unique culture, getting their employees involved, and using visuals, nephrology practices can show potential candidates that they are a great place to work and that they share their values.
Do you have any questions about positioning culture in recruitment marketing for nephrology practices? Schedule a Connect Call Today!