As a nephrologist, you understand the vital importance of providing the right solution to your patients. When seeking medical help, patients deserve to focus on receiving the right treatment, rather than searching for it. Patients are increasingly turn to online platforms for solutions, having a website is crucial. You have .05 seconds for users to form an opinion about your website Source: SWEOR
However, it’s not just about having any website – it’s about creating a patient-centric experience where they become the heroes of their own health journey. We’ll delve into the concept of the hero’s journey and how it can be applied to your website. By highlighting the hero – the patient – and their unique story, you can create a powerful and engaging hero section that captures their attention, drives conversions, and ultimately leads to more patients benefiting from your exceptional care.
What is a Hero Section?
The hero section is the main section at the top of the homepage of a website. This important real estate appears prominently as the first thing visitors see when they land on your website. We’ve all heard the saying, “First Impressions Are Everlasting”. It’s no different for your website. The messaging and imagery in this section can make or break conversions. The design of this section should be attractive, but more importantly, it must offer a promise or solution to the visitors’ problems.
Focus on Solutions NOT the Company
The hero section of your website is NOT about your company (“we”), but it is all about the promise or solution it provides the visitors. Understand your ideal client profile (ICP), and speak directly to their most significant pain points. Rather than focusing on your company’s accolades and achievements, prioritize the solutions you provide to your patients. This way, your visitors know that they’ve come to the right place to solve their medical issues.
Tell a Story
The imagery you choose for your hero section can make a massive difference in the minds of your visitors. Pick an image that tells a story that speaks to the patient’s emotions. For instance, you could include an image of a satisfied patient, or something unique to your company brand that is still focused on the patient. You can also use an image of your team or your building for branding. The key is to choose something that resonates with the visitors and leaves a lasting impression.
Have an Appropriate Call-to-Action (CTA)
The CTA in your hero section should reflect the main goal of the website. As a nephrologist, you may have different goals, such as getting more patients, educating your visitors on chronic kidney diseases, or providing free resources for your patients. Whatever your goal is, have an appropriate CTA that reflects that goal. Make it easy for the visitor to continue their journey through your website.
Get inside the Visitor’s Head
To make a valuable CTA, you should understand what your patients need and what they’re thinking. It’s vital not to get ahead of the visitors regarding what you’re asking them to do next. Instead, get inside their heads and see what makes sense from a consumer-psychology viewpoint. For example, asking them to call may not always work because most people may not want to speak to anyone yet. Instead, try offering more information that takes them down the buyer’s journey.
Your hero section is arguably the most crucial part of your website as it sets the tone for everything else. It’s imperative that you prioritize this section and get it right to drive more conversions and attract new patients. Focus on solutions rather than accolades, tell a story, have an appropriate CTA, and get inside your visitors’ heads to optimize this important real estate on your website. By following these tips, your nephrology company website can offer outstanding solutions to your patients and keep them coming back.
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